Da Vinci Code

I worked on this project as a Product Designer in collaboration with a Character Designer, who created the main characters and visual assets. My role covered product structure, UX logic, user flows, mobile UI, design system, gamification mechanics, and the overall experience architecture.

The challenge was to design a product that could help children feel more motivated to learn by turning educational progress into a clear, playful, and rewarding experience. The core product question was: How can we make children want to learn by making their progress visible, rewarding, and emotionally engaging?

The main user is a child or student who interacts with the mobile app to track progress, receive rewards, and customize their digital identity.

Also parents, who want their child to stay motivated and develop healthy learning habits.

The app is used around the child's learning routine: after lessons, during the week, at the end of a semester, after completing activities, or when receiving progress updates.

The app starts with an animated loading experience built around characters and soft motion. The goal was to make the product feel alive from the first moment instead of showing a generic loading screen.

The loading flow uses characters, cloud transitions, and a progress state to create continuity before the user enters the app.

The authorization flow was designed around SSO logic, allowing the user to enter the product through an existing education ecosystem without unnecessary friction.

The goal was to keep access simple and focused, especially for younger users.

The subject list gives the child a clear overview of all academic areas and their current progress.

Instead of showing only static grades, the interface presents subjects as progress-based items. This helps the student understand where they are growing and what areas still need attention.

The map works as one of the main motivational screens.

It visualizes the child's learning journey across weeks, semesters, and progress stages. The map gives a sense of direction: where the student is now, what has been completed, and what comes next. This screen turns abstract academic progress into a more tangible journey.

The profile is the child's personal learning identity.

It includes level, experience, achievements, medals, subject progress, and personal development indicators. The profile is not just a settings page; it is a representation of the child's growth.

The customization system includes different categories such as hair, clothing, skin, face, accessories, outfits, and other visual elements.

This gives children a reason to keep earning rewards and returning to the app.

The customization experience also connects the educational loop with emotional ownership: the more the child progresses, the more they can personalize their world.

The child also has a personal virtual room.

The room creates a second layer of ownership beyond the avatar. It can reflect progress, achievements, and long-term participation.

The room is designed as a space that can evolve over time, preserve history, and potentially support visits from friends or social interactions.

Florins are the internal currency of the product.

They are earned through activity, progress, and educational effort. The purpose of Florins is to make positive learning behavior feel immediately rewarding.

The system intentionally avoids rewarding only perfect grades. It focuses on consistency and progress.

Achievements provide milestone-based recognition.

The product includes achievement sections, achievement detail screens, medal levels, and special reward moments. These mechanics help children understand their progress beyond daily tasks.

The achievement system supports both short-term motivation and long-term development.

Reward moments are supported with celebratory overlays.

These overlays help turn progress into an emotional moment. When a child receives a reward or achievement, the product gives immediate positive feedback.